Why broadcast sports at a restaurant?

There are many good reasons to broadcast sports at a restaurant. Games often last for many hours, and during that time, the customer has plenty of opportunity to take advantage of the restaurant's offerings. This directly impacts sales by showcasing sports, especially for matches that are of the most interest to the customer base.

Once a customer is in the restaurant, they usually don't leave immediately after the game is over. If the match ends in a favorable way, they may celebrate the victory by having a few more drinks—or on the flip side, drown their disappointment in one (or a couple) of pints.

Take advantage of sports

Certainly make use of the allure of sports, for example, with local game-winning offers – if team X wins, pints are price X for the entire evening/hour. The sky's the limit for ideas! You can also try things like losing shots or power-play drinks and see how they take off. With such promotions, customers might prefer coming to you over the neighboring bar to cheer for their favorite team.

The key is to remember to advertise the sports events to customers. If a customer doesn't know about the offerings, they won't think to come to watch the games. So, make the most of the sports package you've invested in!

Not sure what games to showcase?

The first thing to do is to assess your customer base and find out which sports and leagues specifically interest them. The most popular sports channels are MTV Sport, Ruutu, and V-Sport channels, so it's worth figuring out which one(s) to invest in for your restaurant.

Good ways to determine demand:‍

1. Local series – find out which teams are supported in your area. Local team games are particularly interesting, especially in smaller communities.
2. Ask directly from your customers. (Often times they might tell you even without asking. 😊) What type of sport would be nice to come and watch as a group?
3. Make a questionnaire, which you ask to be returned to the counter. As an incentive, you can raffle a prize among the respondents.

After this, find out which channel airs that particular series. Through Feelment, you can directly access content from MTV Sport and Ruutu.

Showing sports through Feelment is easy, as you can see ongoing broadcasts from MTV Sport and Ruutu at a glance. Additionally, you can display recordings or multiple different matches from a single device. In the same program, you also get other entertainment for the restaurant, such as background music, karaoke, and advertising displays. If you have any concerns about showing sports, we're happy to help: phone 029 1234 121 (Mon-Fri 9-4) / info@feelment.com.