During 2019, a whopping 2.5 million karaoke songs were sung through Feelment, which can be considered a reliable source to explore the preferences of Finns in karaoke venues. The most popular artists and songs remained relatively consistent, so there were no major surprises in 2019. The most significant observation was the distribution of singing sessions based on the language of the song, as out of the 2,513,587 karaoke songs sung, 76% were in Finnish.
Feelment's karaoke selection consists of approximately 60,000 songs, but in 2019, only half of these were sung, leaving almost 30,000 songs completely "unused." When filtering out overlapping versions from the sung half, the result is 23,984 different songs that were sung. Overlapping refers to multiple different versions of the same song. For example, there are 8 different versions of Loiri's "Lapin Kesä."
Singing rate refers to how many different songs were sung compared to the total size of the selection. The overall singing rate for the entire karaoke library was approximately 50%. For domestic songs, the singing rate is a dazzling 98%, meaning that nearly every Finnish-language song in the selection was sung at least once. In the case of foreign songs, the rate is 38%.
The list of the most-sung songs in 2019 follows the top trends of previous years, but a few newcomers also made it to the list, such as Arttu Wiskari's "Suomen Muotoisen Pilven Alla," which secured the third place.
The list of the most-sung artists consists of prolific recording artists, which is why there are also many karaoke songs available from them, and these accumulate singing sessions in the total count.
The list of popular artists has been created by examining the number of singing sessions in relation to the total number of karaoke songs by the artist.
The most sung foreign song was the beautiful duet "Shallow" by Lady Gaga and Bradley Cooper from the blockbuster movie A Star Is Born. Also from the same movie, "Always Remember Us This Way" climbed to the 10th position on the list. Otherwise, the list has remained consistent with previous years' top rankings.
Feelment's selection of domestic songs is over 50% larger than the closest competitor. In practical terms, this means that when using the Feelment karaoke service, your customers will find more to sing. When customers find more of their desired songs, they are satisfied and stay longer, allowing you to sell more.
P.S. For the first time ever, Melplay's songs are available for singing outside the Melplayer platform. We have entered into a long-term collaboration, making all Melplay karaoke backgrounds exclusively available on Feelment.