The current information overload is an enormous continuum that monitors us around the clock, constantly seeking to reach us. Image updates, opinions, and news accompany us in our daily lives, whether we are on our phones, computers, at a bus stop, or in a grocery store. From the perspective of restaurant marketing, the situation is challenging because today's advertising is largely a competition for capturing customers' attention. Success seems to require more and more time, effort, and money. However, marketing is crucial for a business's sales success. Can the attention of a customer drowned in the information overload be captured without spending a fortune and wasting hours?
Movement is medicine; for the mind, body, and advertising alike. Humans naturally pay more attention to moving things than static ones. Videos and dynamic visuals entice us to look repeatedly, even if we try to avoid looking at them. Grasping this phenomenon is exactly what it takes to stand out from today's information overload. Advertisements on digital displays captivate our brains, and without realizing it, we end up ordering the daily special that flashed on the screen.
However, advertising on a restaurant's TV screens is not an entirely new invention. Instead, the technology that enables ad playback has undergone significant changes in recent years. Display advertising has become much more cost-effective and high-quality; the resolution of ad materials no longer suffers on the journey from a computer to a television screen.
It's no wonder that you now encounter a massive advertising display at Kamppi metro station in Helsinki. In a restaurant, you don't need to allocate a separate screen for ads; they can be played, for example, between sports matches or during karaoke breaks. Advertising displays are an effective way to boost sales and support customer communication because high-quality, dynamic ads capture attention again and again.
So that restaurants can make the most of their digital displays, we've expanded our product family with the new Feelment® Advertising service. Our versatile and user-friendly service has undergone extensive development, during which we stepped into our customers' shoes to achieve the most user-friendly experience possible. With our service, we aim to provide concrete assistance to restaurants facing the challenges of modern marketing. And to ensure that as many people as possible benefit from advertising, we want to offer the service completely free of charge.
To play ads, all you need is a TV screen or digital display connected to a Windows device. By creating free user accounts and downloading the Feelment® app, you can start advertising today. Our service provides you with versatile features that make advertising easy, affordable, and sales-boosting. And if you encounter technical issues, don't worry, our customer support is just a phone call away every day of the year from 9 am to 11 pm.
With Feelment® Advertising, you get all the essential features in one application. Execute ad campaigns, boost sales, and effortlessly communicate timely information. You can play ads unlimitedly across all your business locations. Adding and managing ad materials is done through the My Feelment website, so you don't even have to be physically present in that specific restaurant. You can also grant location-specific rights for ad management to other users.
Save time and effort by utilizing ready-made advertising materials. Our service offers high-quality ad templates and materials for various themes, from sports to beverage promotions. This way, you always have timely content to advertise; you simply choose the suitable ads, add prices if desired, and enjoy the effectiveness of display advertising. Additionally, our service provides access to Anora's diverse advertising materials, allowing you to enhance sales and influence customer purchasing behavior. Feelment® Advertising is an entirely new digital distribution channel for Anora's advertisements.
When feeling creative, it's enjoyable to create ads yourself. That's why our Advertising service includes the option to upload your own image and video materials. When creating ads, prioritize clarity with short and concise statements and easily readable fonts. A good tip for color use is the rule of three; choosing three main colors creates a clear and harmonious overall look. Paying attention to the image size of ads helps avoid incorrect cropping and pixelated images. In general, 1920 x 1080 px is a suitable size for a traditional digital display.
By creating ready-made sets of ads, or ad playlists, you can effortlessly implement targeted advertising. Through our service, you can deploy ad playlists to multiple locations of your business, for example, for campaigns. By updating the ad playlist, you can display offers across all branches at once. Boost sales with a playlist tailored to a specific season, theme, or campaign, or try a weekend ad playlist, for example.
Avoid stress by scheduling ads to appear only at specific times. The scheduling function is an excellent tool for regulating advertising—old offers won't accidentally remain visible when they are scheduled for a specific time period. Our service allows you to schedule ads based on dates, days of the week, and times of the day. This way, your ads are always up-to-date.